Joan Jett Stars in New PETA Ad
Joan Jett stars in a new ad from PETA that advocates for female animals at the center of the meat, egg, and dairy industries.
The ad features photos of women morphing into different animals and has Jett delivering the following voiceover:
“We are daughters, sisters, and mothers. We all feel pain and fear and love, and if any of us were forcibly bred, or had our breast milk or eggs taken and sold, or our children stolen from us to be experimented on, we’d all feel violated and angry and heartbroken. Ask yourself: ‘Would I wish this fate on my mother or my sister or me?’ We are all sisters under the skin. End speciesism!”
PETA detailed the treatment of female animals in the meat, egg, and dairy industries in a blog about the new ad featuring Jett. The animal rights group touched on how newborn calves are often separated from their mothers shortly after birth. They also mentioned how hens are confined to just a square foot of space for most of their lives, even for hens that lay eggs that are labeled “cage-free.”
Jett has been a supporter of PETA for many years and has worked with the group on various initiatives. In 2008, Jett appeared in a video for PETA touting the benefits of being a vegetarian.
Jett says in the video below, “Cutting meat out of your diet is the best thing you can do for animals and for your own health, but did you know it’s one of the best things you can do for the planet, too? Factory farming is one of the biggest contributors to the most serious environmental problems. The meat industry causes more greenhouse gas emissions than all the cars, trucks, planes, and ships in the world. So, what are you waiting for? Kick the meat habit, and see how it rocks your world. I’m Joan Jett, and I’m a vegetarian”
In a 2010 article for The Guardian, Jett shared that when The Runaways was ending, she only ate breakfast food for a year, ranging from French toast to muffins. When she did that, she began losing the taste for meat. She then read the John Robbins’s book Diet for a New America, which touches on how animals are often central to the diets of Americans and the industries around those animals.
Jett said after reading the book, ” … Soon I was thinking about slaughterhouses all day long. That was pretty disturbing.”
