Goldfish Crackers Rebranding To ‘Chilean Sea Bass’ To Sound More Adult
Goldfish Crackers are rebranding to ‘Chilean Sea Bass’ to sounds more adult. I can’t lie, it’s working!
Chilean Sea Bass is a very adult sounding name. It sounds fancy and elegant. Like a fancy entree of some sort. It’s much more grown than eating “Goldfish.” Plus, it’ll be a good way to prevent your kids from eating all your crackers. You tell them it’s Chilean Sea Bass and they might not be interested in eating it anymore. It’s not a bad idea! I’m sure it’s a temporary joke, but I understand the attempted move.
Why Did Goldfish Crackers Rebrand To Chilean Sea Bass?
What’s in a name? It’s still the snack that smiles back! They aren’t changing the taste, it will still be the same delicious flavor we grew up knowing–just now with a more adult-sounding name. I might be embarrassed to bring Goldfish to work to snack on but Chilean Sea Bass would make me the envy of the office.
Danielle Brown, vice president of Goldfish, told CNN, “We know Goldfish are a lunchbox icon, but the truth is, they’re loved by snackers of all ages. So, as a playful reminder, we went ahead and gave our iconic cheddar cracker a new, fun, grown-up name.” However, if you’re expecting to see these on store shelves slow your roll. That won’t be happening. These Chilean Sea Bass snacks will be sold online for one week and that started yesterday. If you’re looking for classic Goldfish, you can find them wherever you shop for your groceries, typically.
According to CNN, Pepperidge Farm launched Goldfish in the United States back in 1962 and it was originally intended as a bar snack. However, in the 1990s it really took off as a snack for kids. Personally, I’ve never thought of them as childish or that adults can’t eat them. But I do understand how some people might feel that way. Not every adult wants a snack that smiles back. Many of us lose our sense of wonder and imagination as we grow older.
Nate Rosen, the founder of Express Checkout, tells CNN, “With so many new brands creating trendy-looking and better-for-you versions of consumers’ favorite childhood snacks, I think it’s a clear indication that they need to be reminded of their beloved classics that inspired these copycats.” I haven’t thought about Goldfish crackers in a long time, but I am now. Maybe it’s working!