Being an influencer in 2023 can be a full-time career. It seems like a fun lifestyle, and it might be. But building a personal brand or promoting other brands can often be very difficult work. A recent study by Ubiquitous Influence Marketing showed that Florida has the second most influencers in the country.

To determine this information, Ubiquitous Influence first identified who the top 200 influencers are today. Next, they researched where each of them is from or is currently located. As expected, California has the most influencers by far. 31% of the top personalities were from the Golden State. Much of this is tied to Los Angeles and the fact that the city has dozens of agencies dedicated to just influencer marketing. The greater Los Angeles area also offers plenty of landscapes to uniquely capture engaging clips for those that prefer to leave the comfort of their home.

Second on the list was Florida

9% of the top influencers in the country are from Florida. While Ubiquitous Influence’s story does not isolate specific cities,  the heat map within shows a large concentration on the east coast. All In Miami details how South Florida native Michelle Lewin is a top-established influencer. She is in the fitness and training space and has over 15 million followers on Instagram alone. Other notable accounts include World Red Eye and Alexander Mijares who focus more on culture and art.

“The industry continues to grow at startling rates (it was recently valued at around $16.5 billion) and greatly affects the way information, goods, and services are conceived of, marketed, and sold,” WIRED recently explained.

Furthermore, influencers don’t have to be branded as a specific person. Accounts like “Tampa Tomorrow” in Tampa, Florida, showcase updates around the city to be aware of. With the popularity of shorts and reels, this style of influencing allows for multiple verticals to be addressed in a hyper-focused geographical area. An individual can run the business account from behind the scenes while removing their name from the personality.

There are a plethora of marketing options all within the palm of your hand. This continues to broaden promotional options for brands, while offering potential career paths for young professionals. Presently, Florida is home to nine of the top 200 influencers in the country.

2 Florida Locations Have the Bluest Water in America

Travel and Leisure recently published a report that details 10 of the most stunning bodies of water in country. From sunny ocean spots, to lakes, to waterfalls these locations are simply breathtaking. Included in the list were two Florida locations that have the bluest water in America.

Dry Tortugas National Park

This is one of the most unique spots in the country. Dry Tortugas National Park lies west of Key West, Florida in the Gulf of Mexico. It is made up of seven small islands and that are surrounded by coral reef. The park enclosed is roughly 47,000 acres. To arrive here, you must either take a boat or a seaplane. Therefore, it is not accessible by car.

Describing its blue waters, Travel and Leisure says, “Most of it is placid, turquoise, and filled with colorful marine life, making for some of the best snorkeling in the Sunshine State.”

Devil’s Den

Another destination recognized in the report was Devil’s Den. This spring is situated in Willston, about 20 miles south of Gainesville. It is a natural cave that is privately owned. The water has been known to consistently register around 72 degrees regardless of season. One of its main attractions is scuba diving. In fact, it is also a scuba training center where diving is available seven days a week. However, you must have proper certification as it the water has a maximum depth of 54 feet. Their are four lodging cabins at Devil’s Den. The property contains 120 feet of surface diameter.

Also mentioned on Travel and Leisure’s list was Crater Lake in Oregon, Jenny Lake in Wyoming, and Tenaya Lake and Lake Tahoe in California. Havasu Falls in Arizona was the spotlighted waterfall. Finally, as for beaches with the brightest blues, Flamenco Beach in Puerto Rico and Lanikai Beach in Hawaii were among the best.

These two Florida locations that have the bluest water in America were the only east coast spots to make this feature.

  • Dry Tortugas National Park

    This home of Fort Jefferson offers swimming, fishing, and camping. Furthermore, it also has a wide array of bird life. You can bring your own boat up to the park, which offers various tours throughout the day. Or perhaps you’d prefer to hop in a kayak or on a paddleboard and simply explore the turquoise blue waters, that’s an option as well.

    Seaplane at Dry Tortugas National Park, Florida

  • Devil's Den

    Devil’s Den has a dive platform in the middle due to its high level of Scuba and snorkel attraction. In addition, you must be 18 years of age or accompanied by an adult to visit. Their website explains the history by detailing, “On cold winter mornings you can see steam, like smoke, rising from the chimney opening. Thus, the early settlers gave the name Devil’s Den.”


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