Coca-Cola has announced that it will discontinue its Zico coconut water. Per CNN, the brand is doing this in hopes of slimming down its sprawling beverage lineup.
A spokesperson for the company said in a statement, “This decision was not made lightly, and comes at a time when we are focused on delivering on our consumers’ wants and needs while driving scaled growth across a total beverage portfolio.”
This isn’t the first beverage that Coca-Cola has gotten rid of this year. In July, they announced they would discontinue their juice and smoothie brand Odwalla. They call the process dumping “zombie brands,” or beverages that aren’t growing in order to cut costs. They also eliminated 275 products in 2019.
Some other drinks are currently under review. Some include Diet Coke Feisty Cherry, Coke Life, Northern Neck Ginger Ale, and Delaware Punch.
According to CNN, Coca-Cola recently announced it will cut thousands of jobs and reduce its number of business units due to the current pandemic.