It only aired once, but many still remember this incredible tribute. The moment the Budweiser Clydesdales kneel will stir your emotions just as much now as they did almost 20 years ago. The story goes that Anheuser-Busch only let it air that one time because they didn’t want to profit from the tragedy. But they made that one airing count by placing the ad during the biggest TV event of the year, the Super Bowl. They had to get permission from the city of New York, but the end result was incredibly moving.
Tribute In Light Marks 19th Anniversary Of September 11th Attacks
Light Tribute To September 11th Shines In Washington, D.C.
ShareWASHINGTON, DC - SEPTEMBER 11: The light tribute to the 9/11 attacks on the Pentagon are scene at the Washington Monument on September 11, 2020 in Washington, DC. The display is part of a scaled back commemoration this year due to the coronavirus pandemic. (Photo by Tasos Katopodis/Getty Images)
Light Tribute To September 11th Shines In Washington, D.C.
ShareWASHINGTON, DC - SEPTEMBER 11: The light tribute to the 9/11 attacks on the Pentagon are scene at the Washington Monument on September 11, 2020 in Washington, DC. The display is part of a scaled back commemoration this year due to the coronavirus pandemic. (Photo by Tasos Katopodis/Getty Images)
Light Tribute To September 11th Shines In Washington, D.C.
ShareWASHINGTON, DC - SEPTEMBER 11: The light tribute to the 9/11 attacks on the Pentagon are scene next to the Lincoln Memorial on September 11, 2020 in Washington, DC. The display is part of a scaled back commemoration this year due to the coronavirus pandemic. (Photo by Tasos Katopodis/Getty Images)
Light Tribute To September 11th Shines In Washington, D.C.
ShareARLINGTON, VA - SEPTEMBER 10: People visit the light tribute to the 9/11 attacks on the Pentagon on September 10, 2020 in Arlington, Virginia. The display is part of a scaled back commemoration this year due to the coronavirus pandemic. (Photo by Tasos Katopodis/Getty Images)
Tribute In Light Marks 19th Anniversary Of September 11th Attacks
ShareNEW YORK, NEW YORK - SEPTEMBER 10: The 9/11 Tribute in Light shines above the lower Manhattan skyline on September 10, 2020 in New York City. The National September 11 Memorial & Museum’s annual Tribute in Light was initially cancelled this year due to the coronavirus (COVID-19) pandemic. However, New York Gov. Andrew Cuomo reversed this decision, announcing that the state will provide health personnel and supervision to maintain the light installation. (Photo by Michael M. Santiago/Getty Images)
Tribute In Light Marks 19th Anniversary Of September 11th Attacks
ShareNEW YORK, NEW YORK - SEPTEMBER 10: A man jogs in Brooklyn Bridge Park as the 9/11 Tribute in Light shines above the lower Manhattan skyline on September 10, 2020 in New York City. The National September 11 Memorial & Museum’s annual Tribute in Light was initially cancelled this year due to the coronavirus (COVID-19) pandemic. However, New York Gov. Andrew Cuomo reversed this decision, announcing that the state will provide health personnel and supervision to maintain the light installation. (Photo by Michael M. Santiago/Getty Images)
Tribute In Light Marks 19th Anniversary Of September 11th Attacks
ShareNEW YORK, NEW YORK - SEPTEMBER 10: The 9/11 Tribute in Light shines above the lower Manhattan skyline on September 10, 2020 in New York City. The National September 11 Memorial & Museum’s annual Tribute in Light was initially cancelled this year due to the coronavirus (COVID-19) pandemic. However, New York Gov. Andrew Cuomo reversed this decision, announcing that the state will provide health personnel and supervision to maintain the light installation. (Photo by Michael M. Santiago/Getty Images)
Tribute In Light Marks 19th Anniversary Of September 11th Attacks
ShareNEW YORK, NEW YORK - SEPTEMBER 10: The 9/11 Tribute in Light shines above the lower Manhattan skyline on September 10, 2020 in New York City. The National September 11 Memorial & Museum’s annual Tribute in Light was initially cancelled this year due to the coronavirus (COVID-19) pandemic. However, New York Gov. Andrew Cuomo reversed this decision, announcing that the state will provide health personnel and supervision to maintain the light installation. (Photo by Michael M. Santiago/Getty Images)
Tribute In Light Marks 19th Anniversary Of September 11th Attacks
ShareNEW YORK, NEW YORK - SEPTEMBER 10: A man jogs in Brooklyn Bridge Park as the 9/11 Tribute in Light shines above the lower Manhattan skyline on September 10, 2020 in New York City. The National September 11 Memorial & Museum’s annual Tribute in Light was initially cancelled this year due to the coronavirus (COVID-19) pandemic. However, New York Gov. Andrew Cuomo reversed this decision, announcing that the state will provide health personnel and supervision to maintain the light installation. (Photo by Michael M. Santiago/Getty Images)
Tribute In Light Marks 19th Anniversary Of September 11th Attacks
ShareNEW YORK, NEW YORK - SEPTEMBER 10: The 9/11 Tribute in Light shines above the lower Manhattan skyline on September 10, 2020 in New York City. The National September 11 Memorial & Museum’s annual Tribute in Light was initially cancelled this year due to the coronavirus (COVID-19) pandemic. However, New York Gov. Andrew Cuomo reversed this decision, announcing that the state will provide health personnel and supervision to maintain the light installation. (Photo by Michael M. Santiago/Getty Images)
Tribute In Light Marks 19th Anniversary Of September 11th Attacks
ShareNEW YORK, NEW YORK - SEPTEMBER 10: The 9/11 Tribute in Light shines above the lower Manhattan skyline on September 10, 2020 in New York City. The National September 11 Memorial & Museum’s annual Tribute in Light was initially cancelled this year due to the coronavirus (COVID-19) pandemic. However, New York Gov. Andrew Cuomo reversed this decision, announcing that the state will provide health personnel and supervision to maintain the light installation. (Photo by Michael M. Santiago/Getty Images)
Tribute In Light Marks 19th Anniversary Of September 11th Attacks
ShareNEW YORK, NEW YORK - SEPTEMBER 10: The 9/11 Tribute in Light shines above the lower Manhattan skyline on September 10, 2020 in New York City. The National September 11 Memorial & Museum’s annual Tribute in Light was initially cancelled this year due to the coronavirus (COVID-19) pandemic. However, New York Gov. Andrew Cuomo reversed this decision, announcing that the state will provide health personnel and supervision to maintain the light installation. (Photo by Michael M. Santiago/Getty Images)
Tribute In Light Marks 19th Anniversary Of September 11th Attacks
ShareNEW YORK, NEW YORK - SEPTEMBER 10: The 9/11 Tribute in Light shines above the lower Manhattan skyline on September 10, 2020 in New York City. The National September 11 Memorial & Museum’s annual Tribute in Light was initially cancelled this year due to the coronavirus (COVID-19) pandemic. However, New York Gov. Andrew Cuomo reversed this decision, announcing that the state will provide health personnel and supervision to maintain the light installation. (Photo by Michael M. Santiago/Getty Images)