Budweiser’s TV Ad Following 9/11 From the 2002 Super Bowl

It only aired once, but many still remember this incredible tribute. The moment the Budweiser Clydesdales kneel will stir your emotions just as much now as they did almost 20 years ago. The story goes that Anheuser-Busch only let it air that one time because they didn’t want to profit from the tragedy. But they made that one airing count by placing the ad during the biggest TV event of the year, the Super Bowl. They had to get permission from the city of New York, but the end result was incredibly moving.