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Sean Roberts

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White Claw is now a victim of its own success: The hard seltzer brand confirmed a nationwide shortage in the United States, sparked by the drink’s rising popularity.

White Claw has blown up recently. Sales of the drink grew 283% to $327.7 million in July compared to the same period last year.

It took White Claw a while to catch on with drinkers. Now, people are seeking out drinks with fewer calories and less sugar. White Claw has around 90 calories per can.

The fad isn’t fading, either. Last month, Anheuser-Busch launched a new line of spiked seltzer under the Natural Light brand, an affordable product marketed to college-aged drinkers.
“These new products can help those companies, such as Anheuser-Busch, ‘buffer those losses,'” Beth Bloom, associate director of US Food and Drink for Mintel previously told CNN Business, because beer sales are declining.

Source: CNN

Sean Roberts was conceived in the Corvette Assembly Plant in Bowling Green, Kentucky by two passionate, panel aligning, third shifters who had grown bored with the same ole same ole. Upon birth, he was placed in the trunk of a new Stingray and sent off to find his destiny. That destiny included several stints on radio stations across the United States. Some played punk country gospel, while others focused on Croatian death metal played backwards. After many years and many adventures, Sean wound up on The Shark, where he does shots of tequila while playing the most badass tunes ever created by humankind. He remains humble, however, never forgetting about the lean years...the street corners and dark alleys where he played songs on his car stereo for food and sex. He's on top and he's never gonna stop LIVING THE DREAM!