White Claw is now a victim of its own success: The hard seltzer brand confirmed a nationwide shortage in the United States, sparked by the drink’s rising popularity.
White Claw has blown up recently. Sales of the drink grew 283% to $327.7 million in July compared to the same period last year.
It took White Claw a while to catch on with drinkers. Now, people are seeking out drinks with fewer calories and less sugar. White Claw has around 90 calories per can.
The fad isn’t fading, either. Last month, Anheuser-Busch launched a new line of spiked seltzer under the Natural Light brand, an affordable product marketed to college-aged drinkers.
“These new products can help those companies, such as Anheuser-Busch, ‘buffer those losses,'” Beth Bloom, associate director of US Food and Drink for Mintel previously told CNN Business, because beer sales are declining.